Event Coverage
Hero images, full galleries and short-form edits from competitions, expos and live sport.
Photography · Film · Creative Media
Capture The Moment. Frame The Story.
Photography and film for strength sport, athletes, gyms and performance-led brands
Brand work
Brand work includes Rogue Invitational, Paris Olympics, British Weightlifting, Arnold Expo, Strength in Depth, British Powerlifting, Frog, London Strength, LUXIAOJUN, CrossFit NewWave, British Para Powerlifting, Wodaptive.
London, UK
Stories from the platform, the arena and the spaces in between.
To The Bar captures content for the moments where pressure, preparation and personality meet. We cover live competition, athlete stories and brand campaigns with a style that is direct, cinematic and built for real use.
Meet the teamWhat we deliver
Coverage shaped for the places your audience actually sees it.
Athlete Media
Competition coverage, training stories and social assets that show the person behind the performance.
Brand Campaigns
Photography and film for performance-led businesses, sponsors and product moments.
Portfolio
Proof of work
Project
Rogue Invitational
Cinematic competition coverage from one of strength sport’s biggest stages.
View project
Project
Colten Mertens
Athlete-led coverage following Colten Mertens through the Rogue Invitational, creating photography, video and interview content for athlete and sponsor promotion.
View project
Project
LUXIAOJUN
Brand and athlete media for LUXIAOJUN, capturing athletes wearing the kit through photography, video stories, promotional events and social-first campaigns.
View projectPodcast
Conversations with the strength sport community.
With around 20k listeners per episode, the To The Bar podcast gives the website another route into the same world: athletes, events, brands and the stories behind performance.