To The Bar ft. Lee, CEO of LuXiaoJun EU – Elevating Weightlifting Through Innovation & Community. By the Weightlifter, for the Weightlifter
Join Aaron Holt and Jess Roebuck-Slaney in this milestone Episode 204 of To The Bar, officially sponsored by Luxiaojun UK (luxiaojun.co.uk) as they welcome Lee, CEO of LuXiaoJun EU, for an inspiring conversation about bridging high-performance gear with grassroots growth in Olympic weightlifting. This episode dives into Lee’s vision for the brand, its global impact, and exciting collaborations shaping the sport’s future – including that big news – the cross fit collab. Exclusive offer! Use code TOthebar5 for 5% off all LuXiaoJun UK products—because “strength shouldn’t break the bank”.
Meet Lee: Visionary Leader of LuXiaoJun EU
- Driving Global Accessibility: Lee discusses LuXiaoJun’s mission to make elite weightlifting gear accessible worldwide, from supporting new clubs in underserved regions like Africa and Egypt with equipment donations to partnering with schools to nurture young talent.
- Sustainability & Community: Highlighting the brand’s “Lift Forward” initiative, Lee explains how clubs can get larger shoe sizes for their younger athletes, as they out grow their shoes. keeping the original outgrown shoes within the club for sanitisation and redistribution—ensuring affordability and sustainability for the next generation with his focus on the giving back to the community.
- Building the UK Weightlifting Ecosystem Supporting Grassroots: Lee reflects on LuXiaoJun UK’s origins, including early support for Przemek Borak’s BeOly initiative – Now LuXiaoJun Uk, and how local partnerships are democratising access to quality equipment. Special thanks to Przemek as CEO at http://luxiaojun.co.uk for being To The Bars official sponsor!
Key Discussion Themes
1. Strategic Partnerships & Global Reach
- German Weightlifting Partnership: Lee details their groundbreaking partnership with German Weightlifting, providing gear for national teams and fostering talent pipelines ahead of major events like the 2025 European Championships in Moldova.
- Bran Partnership: Lee chats to us about his vision to partner not just with athletes and federations, but with other weightlifting brands, too!
2. Collaboration with the stars
- Just how did that collaboration for limited edition lifters with Karlos Nasar come about? Gear drops that blend performance with iconic design
3. FIBO Cologne Spotlight
- From tequila-fueled networking to showcasing innovative designs at Europe’s largest fitness expo, Lee shares behind-the-scenes stories of LuXiaoJun’s growing influence beyond weightlifting circles
4. Product Innovation & CrossFit Synergy
- Functional Footwear: Lee unveils LuXiaoJun’s new CrossTraining-style shoes, the X Series. Designed to enhance natural movement—a nod to the brand’s alignment with CrossFit’s functional fitness ethos.
- Coaching Philosophy: “Fitness for real life”—how she prepares athletes for competition and everyday resilience.
Why Listen?
This episode is a masterclass in balancing innovation with tradition. Whether you’re a lifter, coach, or fan, Claire’s stories reveal the meticulous care behind British Weightlifting’s events—and the exciting future of adaptive and Masters categories.
Watch/Listen Now: To The Bar ft. Claire Deacon
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Where performance meets purpose. Use code tothebar5 for 5% off all LuXiaoJun UK products http://luxiaojun.co.uk