To The Bar Podcast Partners with LuXiaoJun EU Store: A Powerhouse Alliance for Weightlifting’s Future
Charity, Community, and Cutting-Edge Gear Take Center Stage in Groundbreaking Collaboration
In an exciting leap for weightlifting media, To The Bar, the UK’s most trusted weightlifting podcast, has announced a dynamic partnership with LuXiaoJun EU Store, the European arm of legendary triple Olympic gold medalist Lu Xiaojun’s iconic weightlifting brand. The collaboration, which includes sponsorship and a special guest feature by the head of LuXiaoJun EU Store on May’s episode, underscores a shared mission to fuel the sport’s growth through innovation, charity, and grassroots support.
A Meeting of Minds (and Muscle)
Hosted by British Weightlifting technical officials Aaron Holt (former British record holder) and Jess Roebuck-Slaney (2024 Technical Official of the Year), To The Bar has become a beacon for lifters, coaches, and fans craving unfiltered insights into competitive weightlifting. Now, with LuXiaoJun EU Store—a brand synonymous with excellence via its high-performance gear and athlete-first ethos—the podcast is poised to amplify its impact.
“This partnership isn’t about sponsorship; it’s about support,” says Aaron Holt. “Lu Xiaojun’s name is etched into weightlifting history, and aligning with a brand that prioritises giving back? That’s how we lift the sport higher.”
More Than Lifts: Shoes, Charity, and Future Champions
Central to the collaboration is LuXiaoJun EU Store’s “Lift Forward” initiative, a charitable program providing free weightlifting shoes to young athletes as they grow—provided they return outgrown pairs to be sanitized and donated to the next generation. This circular model, which combats cost barriers for families, will be a key focus of May’s episode.
“Weightlifting isn’t just about medals; it’s about opportunity,” notes Jess Roebuck-Slaney. “When a brand steps up to support kids, it changes lives. We can’t wait to spotlight these stories.”
The store’s work extends beyond youth outreach. As official partners of German Weightlifting, they sponsor emerging athletes and fund grassroots programs, ensuring Europe’s talent pipeline stays robust. Meanwhile, their UK Store, BeOLY, mirrors this mission, offering elite gear while fostering local talent—a synergy To The Bar will explore further in upcoming episodes.
Why This Partnership Matters
Independent podcasts like To The Bar thrive on authenticity—a quality often diluted in corporate sponsorships. But with LuXiaoJun EU Store, the alignment is seamless:
- Community Over Commerce: Both prioritize athlete welfare, from rule explainers (To The Bar’s specialty) to gear accessibility (LuXiaoJun’s mission).
- Global Reach, Local Impact: LuXiaoJun’s Olympic legacy attracts international listeners, while To The Bar’s deep roots in British Weightlifting keep the conversation grounded.
- Storytelling as Catalyst: May’s episode will dissect how brands can drive social change—proving profit and purpose can coexist.
Tune In, Gear Up, Lift Forward
Mark your calendars for May’s landmark episode, featuring exclusive insights from LuXiaoJun EU Store’s leadership, including:
- Behind-the-scenes of their German Weightlifting alliance.
- Heartwarming success stories from the “Lift Forward” shoe initiative.
- Sneak peeks at upcoming gear drops designed for real lifters.
“This isn’t just an interview,” says Jess. “Whether you’re a lifter, parent, or fan, you’ll leave inspired to be part of the solution.”
Join the Movement
Follow To The Bar on YouTube, Spotify, and Instagram (@_to_thebar) for updates. Explore LuXiaoJun EU Store’s gear and initiatives at luxiaojun.eu—and stay tuned. The barbell is rolling forward, and everyone’s invited.
Because in weightlifting, the strongest lifts are the ones that lift others.