To The Bar Podcast Partners with LuXiaoJun UK Store: A Powerhouse Alliance for Weightlifting’s Future
Charity, Community, and Cutting-Edge Gear Take Center Stage in Groundbreaking Collaboration
In an exciting leap for weightlifting media, To The Bar, the UK’s most trusted weightlifting podcast, has announced a dynamic partnership with LuXiaoJun UK Store, the local arm of legendary triple Olympic gold medalist Lu Xiaojun’s iconic weightlifting brand. The collaboration, which includes sponsorship and a special relationship with CEO Przemek Borak (also head coach at Hampshire Barbell Club), underscores a shared mission to fuel the sport’s growth through innovation, charity, and grassroots support.
Tune In, Gear Up, Lift Forward
Where performance meets purpose. To The Bar listeners can use the code tothebar5 for 5% off all LuXiaoJun UK products http://luxiaojun.co.uk as part of our collaboration
A Meeting of Minds (and Muscle)
Hosted by British Weightlifting technical officials Aaron Holt (former British record holder) and Jess Roebuck-Slaney (2024 Technical Official of the Year), To The Bar has become a beacon for lifters, coaches, and fans craving unfiltered insights into competitive weightlifting. Now, with LuXiaoJun UK Store—a brand synonymous with excellence via its high-performance gear and athlete-first ethos—the podcast is poised to amplify its impact.
“This partnership isn’t about sponsorship; it’s about support between both Przemek and us both at To The Bar,” says Jess. “Lu Xiaojun’s name is etched into weightlifting history, and aligning with a brand that prioritises giving back? That’s how we lift the sport higher.”
More Than Lifts: Shoes, Support, and Future Champions
“Weightlifting isn’t just about medals; it’s about opportunity,” notes Jess Roebuck-Slaney. “When a brand steps up to support people, it changes lives. We can’t wait to work with Przemek to help do that here in the UK”
Luxiaojun.co.uk offers elite gear, by the weightlifter, for the weightlifter.
Why This Partnership Matters
Independent podcasts like To The Bar thrive on authenticity—a quality often diluted in corporate sponsorships. But with LuXiaoJun UK Store, the alignment is seamless:
- Community Over Commerce: Both prioritize athlete welfare, from rule explainers (To The Bar’s specialty) to gear accessibility (LuXiaoJun’s mission).
- Global Reach, Local Impact: LuXiaoJun’s Olympic legacy attracts international listeners, while To The Bar’s deep roots in British Weightlifting keep the conversation grounded.
- Storytelling as Catalyst: Brands can drive social change—proving profit and purpose can coexist.
Join the Movement
Follow To The Bar on YouTube, Spotify, and Instagram (@_to_thebar) for updates. Explore LuXiaoJun UK Store’s gear and initiatives at luxiaojun.co.ukco.uk—and stay tuned. The barbell is rolling forward, and everyone’s invited.
Because in weightlifting, the strongest lifts are the ones that lift others.