Jess Roebuck-Slaney and Aaron Holt are the team behind To The Bar — a creative media and content platform dedicated to telling powerful stories within sport, with a core focus on Olympic weightlifting.
With backgrounds as competitive weightlifters, coaches, and technical officials, Jess and Aaron bring deep sport-specific knowledge alongside a passion for high-quality media production. This unique blend allows them to capture not just the action, but the emotion, atmosphere, and human stories that make sport truly compelling.
They provide full-scale media coverage for sporting events, delivering dynamic photography, cinematic videography, engaging short-form content, and broadcast-ready visuals. Their work supports event organisers, brands, and athletes by creating professional, impactful content that elevates exposure, builds engagement, and enhances storytelling across digital platforms.
Beyond live event coverage, Jess and Aaron also produce commercial videography and product photography for brands within the fitness, sport, and lifestyle sectors. Their creative approach focuses on authenticity, performance, and visual excellence, helping brands connect meaningfully with their audience.
Alongside their media work, they host the To The Bar Podcast, a platform dedicated to exploring the stories, challenges, and achievements within weightlifting and strength sport. Through in-depth conversations with athletes, coaches, officials, and industry leaders, they highlight the personalities and journeys that shape the community.
Driven by a shared passion for sport, storytelling, and creativity, Jess and Aaron are committed to delivering content that inspires, informs, and elevates — capturing moments that matter and transforming them into lasting impact.