Jess Roebuck-Slaney and Aaron Holt are the team behind To The Bar — a creative media and content platform dedicated to telling powerful stories within sport, with a strong focus on Olympic weightlifting.
With backgrounds as competitive weightlifters, coaches, and technical officials, they combine deep sport-specific knowledge with high-quality media production. This allows them to capture not just the action, but the emotion, intensity, and atmosphere that define elite competition.
They provide full-scale event media coverage, delivering dynamic photography, cinematic videography, and engaging digital content that helps event organisers, brands, and athletes elevate their presence and connect meaningfully with their audience.
Jess and Aaron have collaborated with world-class athletes including Sarah Davies, Emily Campbell, Paddy Hayes, and Mary Theisen-Lappen, and have delivered media coverage at leading international and national events such as the Rogue Invitational, British Weightlifting competitions, and the Arnold Sports Festival.
Beyond live events, they produce commercial videography and product photography for fitness, sport, and lifestyle brands, focusing on authenticity, performance, and visual excellence.
They also host the To The Bar Podcast, sharing the stories, insights, and experiences of athletes, coaches, and industry leaders — celebrating the people who shape strength sport.
Driven by creativity and a genuine passion for sport, Jess and Aaron deliver content that informs, inspires, and leaves a lasting impact.